Be very careful! This was by far the worst experience I’ve ever had with any employer.
After a week of running the campaign my clients learned that most of the clicks were coming from Kansas! After numerous conference calls, emails and a screen-share session my seniors tried to explain why none of the clicks were in the client’s targeted area which is insane! We gave a reasoning was that if the user didn’t have their location data on then the default was Kansas (middle of the USA apparently)- and I thought – if the user does not have their location data on why/how are we targeting them in the first place? Just be aware and make sure you’re tracking on your end, otherwise they will tell you everything is perfectly fine!
And this was not the only client we fleeced. And I had to go along with it else I had no future in the company.
AudienceX has many good brains and expertise. But the leadership is rotten to it’s core. my only hope is that we overhaul and get a leadership team that cares and wants to run the business. I worked there long enough to care, and I saw nothing from the leadership that showed that they cared about the company. When the CEO says, “if you can’t sell media for AudienceX then leave” doesn’t inspire you to jump through hoops and go the extra mile. And when the COO says that everything is extraordinary, and transformational that tells me that he has no idea what he’s doing so he uses hyperbole to inflate his value and the success of the company. And when SDRs get phone calls from collection agencies looking for money that raises red flags. And when the CRO will not accept debate, constructive criticism or suggestions and favors a “my way or the highway” approach to management, that’s the signal to hit the road as he won’t listen.
To the CRO, as the new guy, it’s your job to listen, learn and adapt. Business 101, your lack of self-awareness and ability to read a room is definitely a blind spot that will come back to haunt you. I’ve worked at a few different ad tech companies is AX was by far the worst run business with zero morals, ethics or compassion. Anyone considering a position here ought to really read between the lines in the “positive” reviews. Finally, congratulations on being named on of LA’s or Inc’s best AdTech companies to work for, c’mon, stop lying to yourselves and take a long look in the mirror.
AudienceX keeps on acquiring other agencies. We keep on expanding, growing. Its time to get better, and not bigger. I’m hoping someone sees this before it’s too late.